B.A. (Hons) Business Management (Innovation & Entrepreneurship)
B.A. (Hons) Business Management (Marketing)
Year 1
Students understand the fundamental knowledge of business and entrepreneurial mindset from successful entrepreneurs as well as learning from real experience to shape the entrepreneurial mindset and inspire their own business development.
Year 2
Students gain business concepts and entrepreneurial skills in the digital age through applying business management knowledge in their work, searching for business opportunities, communicating in business contexts, obtaining positive thinking skills, working in teams, generating business plans, establishing and operating a small business.
Year 3
Students are able to solve business problems, listen to others’ opinions and accept cultural differences by applying business management knowledge on the basis of ethical principles. Students also gain direct experience in organizations through internship programs.
Year 4
Students gain organizational knowledge and understanding of management, and business environment. Students are able to solve problems critically and apply what they have learned in business contexts. Students are equipped for careers, management, and higher education. Students are described as global citizens who are responsible and high-quality.